Blizzard Entertainment trademarks Diablo Immortal

Blizzard Entertainment has officially trademarked Diablo Immortal in the United States, United Kingdom, New Zealand, Australia and Europe. Update: China, too.

The trademark was filled on September 30 (Global) and October 1 (USA), and it was a few hours ago when it was listed to the public.

You can see the trademark for other regions here.


Europe Trademark


UK Trademark


Australia Trademark


New Zealand Trademark


China Trademark

The interesting thing about the Chinese trademark is that it has been filed 20 times for different class in four versions:

  • Diablo Immortal
  • Diablo: Immortals
  • 暗黑破坏神:不朽
  • 暗黑破坏神:不朽

UPDATE: October 12

Two new Diablo Immortal trademarks have been filed in Mexico and Canada.

México

Canada


Trademarks vs Release Dates

It is quite difficult to discern the relevance of knowing the trademark registration date versus the actual video game release date; then apply that reasoning to how far away the Diablo Immortal release date lands.

So instead of speculating, I will just lay here for you some data about previous Blizzard Entertainment video games, and let you take your own conclusions — but if Diablo Immortal is anywhere in this range, we might be looking at a long beta testing.

NOTE: Sometimes the Registered Date (which stands for Approval Date is updated often even after the game is launched — in some situations). Therefore, the Filing Date (when Blizzard submitted the trademark request) should be the focus in terms of comparing against the game’s release date.

NOTE: Added data about alpha and beta dates (where applicable).

Filling Date:June 26, 2009
Registration Date:December 6, 2011
Alpha:May 3, 2010
Closed Beta:July 1, 2010
Release Date:December 7, 2010

Cataclysm Beta started 11 months after the trademark filling date. Cataclysm launched 17+ months after the trademark filing.

Filling Date:October 31, 2013
Registration Date:May 5, 2015
Alpha:April 3, 2014
Closed Beta:June 27, 2014
Release Date:November 13, 2014

Warlords of Draenor Beta started 5 months after the trademark filing. WoD launched 11 months after the trademark filing.

Filling Date:June 26, 2009
Registration Date:December 6, 2011
Alpha:May 3, 2010
Closed Beta:July 1, 2010
Release Date:December 7, 2010

Legion Beta started 12+ months after the trademark filing. Legion launched 18 months after the trademark filing.

Filling Date:November 3, 2017
Registration Date:April 30, 2019
Alpha:February 7, 2018
Closed Beta:April 24, 2018
Release Date:August 14, 2018

Battle for Azeroth Beta started 5 months after the trademark filing. BFA launched 9 months after the trademark filing.

Filling Date:April 1, 2014
Registration Date:March 1, 2016
Alpha:---
Closed Beta:October 27, 2015
Release Date:May 24, 2016

Overwatch Beta started 18 months after the trademark filing. Overwatch launched 25 months after the trademark filing date.

Filling Date:July 7, 2013
Registration Date:July 15, 2014
Alpha:---
Closed Beta:August 16, 2013
Release Date:March 11, 2014

Hearthstone Beta started 1 month and 9 days after the trademark filing date. Hearthstone launched 8 months after the trademark filing date.

Filling Date:May 9, 2019
Registration Date:August 25, 2020
Alpha:December 15, 2018 (Australia)
May 16 , 2019 (Google Play)
Closed Beta:May 16, 2019 (India)
June 10, 2019 (Australia)
July 18, 2019 (Canada)
August 15, 2019 (Peru)
September 16, 2019 (Southeast Asia & Taiwan)
September 25, 2019 (South Korea)
Release Date:October 1, 2019 (Global -- except Belgium, Mainland China and Vietnam)

Call of Duty: Mobile Beta started 7 days after the trademark filing date. CoD: Mobile launched globally almost 5 months after the trademark filing date.

Something to take in mind is that Diablo Immortal filing date is October 1, 2020 in the United States. The trademark has not been approved yet until the United States Patent and Trademark Office lists a registration date.

Thoughts

Diablo Immortal was built from the ground up as a mobile game.

Personally, I am more focused on the trademark filing date of Hearthstone and Call of Duty: Mobile.

Hearthstone started initially as a PC Game that was ported to Android, then iOS. But the intent was there to make it a mobile game.

Hearthstone Beta started 1 month and 9 days after the trademark filing date. Call of Duty: Mobile Beta started 7 days after the trademark filing date.

The fan in me hopes this is a trend or divine plan for Activision Blizzard’s mobile games. Diablo Immortal is the second Activision Blizzard intellectual property developed exclusively for mobile, and it is logical to think that it might follow Call of Duty: Mobile’s footsteps.

Thus far, the Diablo Immortal internal test client in Google Play has been updated 4 times — mostly on Monday:

  • August 24
  • August 26
  • September 14
  • September 21

Every week it is updated is a milestone closer to regional or global beta testing. If the Hearthstone and Call of Duty: Mobile trademark filing date are an indication, then from an optimistic point of view, Diablo Immortal beta testing shouldn’t be too far.


BETA HISTORY

Update (Oct 26):

Another way to guesstimate: Some past Blizzard Entertainment games and expansions enter Beta testing within 76-90+ days after the Alpha testing begin date. Others take several months: between 5-10 months.

The first Google Play update for Diablo Immortal was August 24, 2020. That should place Diablo Immortal Beta approximately in the ballpark between November 8 (Day 76) and November 22 (Day 90).

Hearthstone Beta — started August 16, 2013.
Hearthston Open Beta — started January 21, 2014. (5 months later)

Heroes of the Storm Technical Alpha () — started March 4, 2014
Heroes of the Storm Beta — started January 13, 2015. (10 months later)

Overwatch trademark file date: November 6, 2014
Overwatch Beta — started October 27, 2015.

Warlords of Draenor Alpha () — started April 3, 2014.
Warlords of Draenor Technical Alpha () — started June 4, 2014.
Warlords of Draenor Beta () — started June 27, 2014. (85 days later)

Legion Alpha () — started November 23, 2015.
Legion Beta — started May 12, 2016. (5 months, 19 days later).

Battle for Azeroth Alpha — started February 7, 2018.
Battle for Azeroth Beta — started April 24, 2018. (76 days later)

Shadowlands Alpha — April 6, 2020.
Shadowlands Beta — July 15, 2020. (100 days later)

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